Case Study
Terrafirma
Terrafirma offer expert opinion about ground instability and produce surveys using new technology that gathers extraordinarily detailed data. They found it hard to vocalise what they do succinctly. Its complicated and wordy.
The initial brief was for information design of editable survey products looking forwards to moving to an online system in time.
From there the project expanded to the provision of a range of marketing materials and visual assets that describe the issues they deal with and can be used in marketing materials across social media.
The illustrated assets help to support the team, giving them confidence when talking about what they do - ‘One image can speak a thousand words.’
Deliverables
Design system for Ground Stability survey results
Marketing materials for exhibitions, presentations, social media, print and web
Sub-brand identities: Logos and identity illustration
A set of descriptive illustrations
A set of icons
Branding considerations
It looks quite thoughtful and creative so it’s really what we were looking for.
Louise Burke, Former Head of Marketing, Terrafirma
The company already had a basic brand - a logo, company colours and fonts so further design would need to fit with those.
Visual idents were needed for two streams of products. The brief asked for an identity image for each one to introduce it quickly. I added some extra colours around the two brand colours to give each stream its own ID.
CON29M Coal products
The CON29M coal stream is presented by blue-grey colours and an identity image of expensive housing built above coal mines. In life these mines are very deep, so there is some artistic license here.
Ground products
The colour nuance here is aqua and shades of brown with an identity image showing a house suffering from subsidence.
The impact of coal mining infographic
There were many stats and a chart that needed to be expressed in an infographic. I have combined the data and hung it on an image that tells the whole story.
The client was so pleased with the identity images that they asked for one for each of the Ground issues as well. I suggested they would be useful as postcard business cards for people to takeaway at trade shows.
Diane’s skills are massively valuable to us, because it's something that we don't have ourselves. In this subject it’s not easy to visualise with words and to put our thoughts down, even in a brief. Sometimes it’s quite hard for clients to visualise too.
I just thinks she’s really clever at doing those things. It always looks really really nice and there aren’t that many people who can do stuff like that. I think those people are hard to find and I feel quite pleased that we found her.
Louise Burke, Former Head of Marketing, Terrafirma
