A product brochure to describe the features of a newly design cycling helmet with infographics to show test results. As a safety product its essential to show the credentials and how well the materials work. The challenge was to visualise the different materials to show how they are different, how rigorously it was tested, how the new material is better, and to show how the helmet fits on.

I don’t mind saying that in the final brochure we used a graph instead of the visual impact intensity data, precisely because we had to show serious information about serious safety testing. I have used the first design because one of my strengths is to show information visually even though in this case it was not serious enough.

Please note: The logos and 3D helmet image were supplied by Realise Product Design.

Products: Printed product brochure