A project where adjustments were needed to a previously designed set of labels where the brand had been designed. It had a heavy foil presence, which proved too expensive to print, ongoing.

I want to be very clear about what is my work and what is not. I was briefed to rework the previous branded label design. My work included adjusting the scarf motif, recolouring the whole design of the adult labels, reworking the flat hand icon and redesigning the inside facings to using illustrations instead of a photograph. The illustrations are my work. On the children’s labels I just added the illustration inside and the adapted spread hand.

Products: Product labels for clothing